Pay per click (PPC) advertising is a great way to reach your target audience with a variety of goals in mind. These goals can range from increasing your brand awareness, advertising your products or services, generating more leads, and much more. PPC advertising takes the limits off of who you can reach and where you can reach them.
PPC advertising is the most aggressive form of digital marketing. If you want to grow brand awareness, generate more leads, or just increase traffic to your website, and you want it immediately, PPC advertising is the best solution. It puts your ads in front of who you want and where you want.
Benefits of PPC Advertising
PPC Advertising Platforms
There are a variety of platforms that provide pay-per-click advertising. The primary platforms are search engines like Google and Bing and social media players like Facebook and Instagram. While we won’t cover all of the platforms here, let’s go over some of the bigger players in the game.
Google Ads is the king of PPC advertising. Nearly 7 billion searches happen on Google every single day. It is by far the leading search engine used today worldwide. It owns around 73% of the market share.
There are many options when it comes to advertising on Google. The most commonly used option are text ads. Text ads are what most of us have seen when we search for something on Google. They are displayed at the very top and the very bottom of the search results. Another option are display ads. Display ads typically appear on Google and other websites and apps, including Youtube. These are great for increasing brand awareness and re-targeting people who have already been in contact with your brand.
Bing is not nearly as popular as Google, but it is the second leading search engine used today. It owns around a 12% share of the search engine market. Bing is owned by Microsoft and they offer “Bing Ads” for advertisers who want to use their services. Bing has around 137 million searchers who don’t use Google and they have exclusive access to those who use the Yahoo search engine as well. According to Bing, they generate around 6 billion searches per month.
Bing Ads is very similar to Google Ads as far as how everything operates and their offerings are similar as far as the types of ads that can be used.
Advertising on Facebook is a great way to expand your reach and expose people to your brand. When you post on Facebook as a business page, your posts are limited to people who “like” your page. That’s extremely limiting if you want to reach a larger audience. That’s where Facebook Ads come in.
With Facebook Ads we can reach whoever you want with any content that you want. This content can be specific information that portrays you and your brand or it can be focused on something you are offering, like a product or service. Want to focus on getting leads? We can do that as well. Maybe you want to promote an upcoming event? Yep, the possibilities are endless!
Instagram hasn’t been a juggernaut in the pay-per-click realm, but it’s popularity is growing. In 2018 Instagram surpassed the 1 billion user mark and more and more people are starting to advertise on the platform. Because most of its users are of the younger generation (65% are 34 years old or younger), it’s more of a niche advertising platform. But, more and more people of the older generation are joining everyday.
Let's Grow Together
We’d love to get started and start expanding your brand awareness, generating more leads, or reaching whatever goal you have in mind. Let’s talk it over. Share some basic information below and let’s get started!